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You should never underestimate the power of a great brand. Strong branding is not only important to ensure that customers recognize your business and associate it with their positive experiences; it is also crucial if you want to create genuine fans who will help your company to grow exponentially.
What do you think is the secret to Apple’s success? Is it their hardware? The truth of the matter is that there are many phones out there that are more powerful than the iPhone!
No: what makes Apple successful is its branding. Or to put it another way, if the next phone from Apple was actually from an offshoot company called ‘Pear’ and wasn’t called iPhone… do you think it would be as successful?
Branding is much more than just a name then. It is a set of beliefs surrounding your company. It is a statement of intent and a promise. And it is a design language that will inform your website design, your interior design, and everything else that follows.
How We Develop Great Brands
A good brand should start with understanding what your company is all about. It starts with knowing your ‘why’ and understanding your mission statement. Who is your business trying to target with its products and services? What is it that makes you different? What do you stand for and what do you believe in?
It’s from this starting point that we can begin to create a logo and to come up with a colorscheme. Your logo needs to be simple, memorable, and highly versatile (it will be used all around the web and in print afterall). But your logo also needs to be expressive, it needs to evoke an emotional response, and it needs to appeal to your target demographic.
Don’t try and create a brand that will appeal to everyone. Ultimately, that results in a brand that is dull and unmemorable. Create a brand that is bold, that is assertive, and that appeals specifically to your audience.
Why Use TextBoss
At TextBoss, we have the technical expertise to create high quality logos. You will receive vector files of all assets that you require, which you can then blow up or edit with no loss of quality.
Whether you just need a new logo, or you need an entire site redesign, we can help you.
But while this is a big part of our service, what really sets us apart is our understanding of what makes a fantastic logo and brand. We will help you to find your identity and to express that in a way that creates loyal fans and long-term customers.
In short, we can help you to become the ‘Apple’ of your industry. And we do all of that for incredibly competitive prices and with amazing turn around times. We always listen to the client and we pride ourselves on our excellent communications. That’s why so many big brands trusted us to help them craft their image online!
Get in touch today and let’s get started working on your new brand!