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What is Copywriting?
Copywriting is a rather broad term that applies to a host of different types of content found both on and off the web. Essentially, this describes anything that involves writing copy. And copy is pretty much any text that is used in a business, or marketing setting. This is what you might consider ‘dry’ content that serves to provide information and make sales, rather than to entertain or teach.
Copywriting will often refer to writing text for ads then. If you are planning a PPC ad campaign and you need some eye-catching text that will bring targeted clicks, then that’s where a copywriter comes in.
Likewise, it can refer to the content on your website. That means the text that welcomes people to your company’s homepage and then explains what you do as a business.
Copywriting might also mean text for fliers, for the back of packaging, or for the legal disclaimers at the bottom of your site.
It cannot be understated just how important this kind of text is. When someone lands on your company’s website, they make an instant snap judgement about the quality, reliability, and authority of that site. This decision will of course ultimately determine whether they stay, whether they leave, or whether they decide to buy something from you.
Imagine landing on a site that sells legal services, only to find that the text sounds like it was written by a 6 year-old. Would you be more or less likely order?
Just to be clear: no-one is accusing you of having a childish writing style here. The point simply serves to illustrate what a key role copywriting can play in the success of your business or otherwise. Our copywriting will transform your conversions, and pay for itself countless times over.
Great copywriting needs to be clear and concise. It needs to explain precisely what the business does, in a way that anyone can understand it. It needs to leave no room for errors, and it needs to understand the target audience.
- Professional copywriting service
- Persuade, sell, and convert
- All kinds of copy handled
Our Copywriting Services
If you’re looking for copywriting services, then look no further than TextBoss. We excel at business and marketing content and can help you to ensure visitors see your organization in the best light possible. We can advise you on the best type of content for your site, and then make sure to deliver on that quickly and effectively.
We are consummate professionals. Get in touch today and find out why the biggest and best brands all choose TextBoss.