Author Archives: Taylor Glickman

An Introduction to Digital Copywriting Agencies – Nothing Like Mad Men!

The Average Joe has very little idea about what a copywriting agency really does. Except perhaps they think it’s something like Mad Men… In reality, copywriting agencies have very little to do with Mad Men most of the time (and that’s regardless of the period setting) and especially for digital agencies. Here we will look in a little bit more detail at what a digital copywriting agency does, how they vary and why their role is so crucial for countless businesses. How Mad Men is Different If you thought Mad Men was about copywriting, then you weren’t wrong. However, what’s key to point out here is that there are lots of different types of copywriting. Man Men is actually a …

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How to Create Amazing, Original Content for a Blog or Site

When it comes to succeeding on the web, original content is pretty much gold. Content is what brings the majority of visitors to any site and it’s what enables Google to correctly index and categorize that site as well. Content is both why people visit a website and how they find it. The problem though, is that a surprising number of webmasters and even “writers” don’t really know how to develop original content. It’s not just that they don’t know how to create high quality content – it’s that they don’t know how to create original posts… at all. Here then, we’ll go over everything you need to know about creating original content so that you can start populating your …

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SEO Articles

SEO Articles

Features: Engaging Well Researched No Awkward Phrases Correct Keyword Density Optimized Headlines, Subheads & Bullets LSI Optimization What Are SEO Articles? SEO articles contain keywords that are strategically placed within text for maximum visibility on search engines. While they are specifically designed to attract search engine bots and boost rankings, they also sound 100% natural and provide useful information that human readers find interesting, valuable and entertaining. Why Bother Writing SEO Content? Keywords describe your content to search engines and define your web pages. Therefore, articles that are keyword optimized perform better in the SERPs. They are found more easily by people searching for products and information because search engines understand the subject matter of your content better. More visibility …

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Review Articles

Review Articles

Features: Credible  Engaging Right Voice Informative Clever Call To Action Well Researched What Are Review Articles? Review articles review products, services, and just about anything else with a price tag. While there are different types of reviews, as well as many ways to use them, bloggers and internet marketers often employ these articles to promote products to interested consumers for sales commissions. Why Bother Writing Reviews? Writing review articles can be an excellent way to create a passive income stream online, especially if you can publish them on reputable websites. The concept is simple. Write and publish a high-quality review on a trending product and then include an affiliate link. If a visitor clicks that link and buys, you earn …

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Press Release Articles

Press Release Articles

Features: Catchy  Informative Active Voice Correct Format Strong Headline Professional Tone What Are Press Release Articles? Press releases are usually sent to the media. Adopting a professional tone and journalistic style, these newsworthy articles are designed to inspire reporters to share your news with the world. These days, however, they can be submitted and used in a number of ways, which bodes well for small businesses and marketers. Why Bother Writing Press Releases? Media coverage can be a powerful business tool. Press release articles help draw focus to a particular message you want to share. They can also be useful in generating web traffic. When you submit a news release to distribution services and they share it with their network, …

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e-Newsletters

Newsletters

Features: Interesting Informative Right Structure Clear Message Compelling Subject Lines Strong Calls To Action What Are e-Newsletters? e-Newsletters are letters sent to website subscribers on a regular basis for the purpose of business. Normally emailed to prospects and existing customers, they are designed to compel readers to act on offers or, at minimum, stay engaged for future promotional letters and/or news related to one’s business. Why Bother Writing Newsletters? When you’re an internet marketer, building a list of targeted subscribers is one of the most important things you can do; it’s how you sell your products and services. Sending an email broadcast to your list is easy and can bring hordes of traffic and sales almost instantly. As a business …

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Copywriting

Hire Professional Copywriters

Features: Engaging Persuasive Clear & Unambiguous Powerful Headlines Strong Call To Action Well Researched What is Copywriting? Copywriting sells products and services. A copywriter’s goal, whether short or long term, is essentially to turn potential buyers into actual buyers through persuasive writing. Anytime you read, hear or see something that motivates you to make a purchase, especially on impulse, good copywriting is probably the cause. Why Bother Writing Copy? Copywriting is a marketer’s most powerful tool. It’s what captures emails and sells e-books, reports and one-of-a-kind systems. It’s also what builds your reputation and makes others want to hire you. Making money online isn’t easy, there’s a lot of competition, but good copy can make you stand out. If you …

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