Monthly Archives: April 2015

How to Become a Freelance Writer

Would you like a job that allows you to be creative, to spend your time reading and writing about subjects that you find fascinating and that you can do from anywhere? Would you like a job with practically limitless earning potential? And that will allow you to run your own business and get a real sense of pride seeing your work being enjoyed by millions of readers? Then you should consider being a freelance writer. Being a freelance writer provides you with all those amazing benefits and more. And there has never been a better time to become a freelance writer thanks to the number of businesses that are migrating to the web. Digital marketers say that ‘content is king’ …

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The Most Common Types of Writing Clients You Will Encounter and How to Deal With Them – The Good, The Bad and The Ugly!

Being a great copywriter is about being able to write large amounts of high quality content quickly. It means being adaptable in terms of tone and style and it means being able to learn and grasp new subjects quickly. At the same time though, it also means communicating with clients and knowing how to keep them happy. This is where many writers will often fall down as they let ‘creative differences’ get in the way. When you provide any service, you sometimes need to swallow your ego. This is not the time of place to be a diva. In fact, sometimes, being a copywriter means selling just a little bit of your soul… Remember: the client is always right. If …

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How to Write an Original SEO Article: 7 Key Steps to Keep in Mind

If you’re going to be creating content for a living – as a webmaster, blogger, copywriter or internet marketer – then one of the fundamental things you will need to know is how to write original ‘SEO articles’. SEO (Search Engine Optimization) articles are articles designed specifically to rank in Google and thus they are somewhat different from other types of content that are written purely for the purpose of being entertaining and interesting to the audience. Of course they still need to be interesting to the audience as well. In fact, that’s even more important if you want to rank seeing as Google’s job is to help its users find content that will be interesting, relevant and high value. …

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A Comprehensive Introduction to the World of Typography – The Devil is in the Details

So you’ve just received a blog post from the writer you hired for your website. It looks good, so you load up your WordPress admin panel and get ready to post it. But wait a minute! Before you hit that ‘publish’ button, have you thought about the typography you’re going to use? Have you thought about it for your website in general? Because even the best content in the world can live or die based on your choice of typeface. This is a highly detailed subject that can have a huge impact on the look and feel of your web design as well as the flow and impact of your posts and articles. Unfortunately, it’s also a subject that a …

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Becoming a Digital Nomad – What to Expect and How to Make the Leap

As job descriptions go, ‘digital nomad’ has to be one of the coolest sounding there is. And indeed, being a digital nomad certainly is very cool and has a ton of amazing advantages when compared to ‘normal’ jobs. To be more accurate though, the term isn’t so much a job title as it is a lifestyle choice that refers specifically to the way in which someone works. A digital nomad can in fact do any job as long as it’s online and as long as it’s ‘remote’. A digital nomad is someone who doesn’t need an office then and who is ‘untethered’ from any one physical location. As long as they have a laptop and an internet connection, they can …

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So You Want to be a Copywriter? How to Make Yourself Indispensable

Being a copywriter is a pretty sweet gig if you’re good at it. You can work from wherever you want (even if you’re not freelance), you’ll be constantly learning new things or tackling the subjects you love and your wages will only really be limited by how much you can write/how creative you are. On the other hand though, if you’re not so good at it then it’s not quite such a good deal. If you struggle to write well or write quickly then you can find this a very demanding job and if you don’t have the ‘voice’ then you’ll struggle to find work. The key then is to make yourself indispensable. You need to be as good as …

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An Introduction to Digital Copywriting Agencies – Nothing Like Mad Men!

The Average Joe has very little idea about what a copywriting agency really does. Except perhaps they think it’s something like Mad Men… In reality, copywriting agencies have very little to do with Mad Men most of the time (and that’s regardless of the period setting) and especially for digital agencies. Here we will look in a little bit more detail at what a digital copywriting agency does, how they vary and why their role is so crucial for countless businesses. How Mad Men is Different If you thought Mad Men was about copywriting, then you weren’t wrong. However, what’s key to point out here is that there are lots of different types of copywriting. Man Men is actually a …

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How to Create Amazing, Original Content for a Blog or Site

When it comes to succeeding on the web, original content is pretty much gold. Content is what brings the majority of visitors to any site and it’s what enables Google to correctly index and categorize that site as well. Content is both why people visit a website and how they find it. The problem though, is that a surprising number of webmasters and even “writers” don’t really know how to develop original content. It’s not just that they don’t know how to create high quality content – it’s that they don’t know how to create original posts… at all. Here then, we’ll go over everything you need to know about creating original content so that you can start populating your …

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